BARBARA COURTNEY

A marketing strategist, creative director and account manager with expertise in building and managing multi-disciplinary teams working across various touch-points and channels. Mastery in conceptual initiatives, implementing innovative strategies that ultimately increase a brand’s awareness, distribution, and sales. A flexible, hands-on collaborator, partnering to envision, design, and ultimately implement and manage a brands’ vision. A strong foundation in luxury brand marketing with insightful communications for consumer and B2B market segments.

Strategic leader dedicated to helping businesses continuously evolve by offering a broad array of digital marketing services for high-growth consumer brands, connecting clients seamlessly with their customers across multiple touch-points through creative communication, technology, media and human engagement.

 Partial Client List:  Caitec, Crayola, LiquiTech, Reliable Transportation Solutions. 

Core expertise in developing new and existing accounts by creating and implementing innovative strategies that ultimately increase a brand’s awareness, distribution, and sales. Instrumental in growing the agency from a collateral-project boutique to a full-service agency providing strategy-driven marketing solutions, engaging creative and interactive solutions, connecting brand experiences across multiple touch points. Successful in mentoring a creative team of art directors, copywriters, photographers, videographers, web and digital technologists, to envision, design, and ultimately implement and manage a brands’ vision.

Partial Client List:  Amerock, Armstrong, Arrow, BlueStar, Franke, WellSpan GSH

Creative team lead in the development of existing and new business, specializing in retail, food service and healthcare. Creative lead in repositioning flat campaigns for national mall properties, with a focus on developing exciting web, print, broadcast and outdoor advertising. Responsibilities include managing a creative team of art directors, copywriters, stylists, photographers and freelance professionals; lead in pitching new business and campaign ideas; develop and nurture client relations.

Partial Client List:  Caesar’s, EP Henry, Journey’s, Kravco, Simon, SaladWorks

Marketing strategist and creative lead for entrepreneurial luxury children’s apparel manufacturer and retailer, executing multiple core functions, delivering exciting campaigns, incentive programs, brand launches and new store openings, among rapid business growth.

Savvy strategist and creative leader with entrepreneurial spirit, evolving invigorating campaigns for luxury apparel manufacturer and retailer. Instrumental in developing self-made department to a team of specialists in burgeoning wholesale, retail, and direct-mail marketing business. Collaborative spirit in trade and consumer divisions, implementing effective promotions, incentive programs, event marketing, and new store design while managing the brands’ visions. Ultimately leading to rapid growth, evolving six luxury brands in women’s children’s and menswear with over 55 retail outlet locations and consumer publications.

Concentrated additional studies in business, marketing, sociology, and writing.